Leadership

Leyla Demir

Leyla Demir

Senior Researcher

Leyla Demir leads the firm's entity and digital-presence research: how an organisation resolves to a single identity across independent records, and where it fails to. Her background is in information science.

Tomas Ferreira

Tomas Ferreira

Research Analyst

Tomas Ferreira analyses markets and competitive position, and is responsible for source review across the firm's reports — every claim traced back to something a reader can reach.