The Role of Independent Analysis in AI-Mediated Search
Why third-party analysis carries different weight than first-party material when search results are assembled rather than listed.
Reports
Research reports
Every report carries a reference number, names its subject, and states the sources and criteria it was built from. Newest first.
What Makes a Brand Legible to Machines
An analysis of the conditions under which automated systems can identify a brand, resolve it to a single entity, and describe it accurately.